Evaluating and positioning websites based on search engine algorithms to achieve higher placement in search results, enhancing visibility and attracting more visitors.
Following reports from numerous advertisers, Google has acknowledged a significant reporting blackout affecting various services within the Google Ads platform. The outage, which encompassed Report Editor, Dashboards, Saved Reports, as…
A reporting anomaly within Google Ads has stirred confusion among advertisers, as Demand Generation campaigns are inaccurately displaying as placements on the Display Network. This misrepresentation has the potential to…
In a landmark legal decision, a federal judge has ruled that Google has unlawfully maintained a monopoly in search and advertising markets, representing a significant triumph for the Department of…
Google has announced the phasing out of the older version of its Structured Data Files (SDF), specifically SDF v6, within Display & Video 360, its enterprise-level advertising platform. This transition…
Google Search Console is now rolling out an experimental feature that offers insights and recommendations to enhance a site’s performance on Google Search. This new functionality aims to provide users…
In a strategic move to enhance advertising capabilities, social platform Reddit has announced the acquisition of ad creative optimization platform Memorable AI. The acquisition aims to elevate campaign performance and…
In a recent discussion, experts delved into the evolving landscape of AI products, particularly Large Language Models (LLMs), highlighting the dichotomy between black-box proprietary models and transparent open-source alternatives. Rai,…
Google has announced the introduction of jurisdiction-specific surcharges for ads served in certain countries, a move that will affect advertisers worldwide. These new fees, including the newly introduced Canada Digital…
In the realm of search engine optimization (SEO), backlinks play a pivotal role in determining the credibility and ranking of a website. These inbound links from external websites signal to…
In the digital age, where online presence is paramount for businesses, Search Engine Optimization (SEO) has emerged as a critical strategy for achieving visibility and driving traffic to websites. SEO…
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