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Email marketing remains one of the most effective channels for engaging customers, driving sales, and building long-lasting relationships. However, to harness the full potential of email marketing, businesses often face…
In today’s competitive business landscape, effective communication is crucial for success, particularly in B2B (business-to-business) marketing. Among the various communication channels available, email marketing stands out as one of the…
In today’s marketing landscape, the phrase “do more with less” resonates with nearly every marketer. With the advent of ChatGPT and a multitude of AI-driven writing tools, this notion seemed…
Onspire Health Marketing has announced its acquisition of Aesthetic Brand Marketing (ABM), a San Diego-based interactive web design and marketing agency specializing in the elective healthcare sector, including cosmetic surgery…
A recent survey commissioned by Reputation, a leader in reputation performance management, highlights the growing significance of online reviews in shaping consumer choices. Conducted by the research firm Prodege in…
B2B marketing teams are rapidly adopting artificial intelligence (AI) and machine learning (ML) across a variety of applications, according to a study by Forrester titled The State of Artificial Intelligence…
In a new report from Forrester’s 2025 Budget Planning Guides, business leaders indicate a shift towards increased spending next year, rebounding from a period of cautious budgeting. Despite facing challenges…
A recent Forrester survey reveals that over 20% of B2C marketing decision-makers in the Asia-Pacific (APAC) region are currently utilizing Customer Data Platforms (CDPs), with an additional 26% planning to…
Guideline has announced the expansion of its Programmatic Spend Intelligence to include CPM Pricing, offering increased transparency within the digital media landscape. The demand for premium inventory and brand-safe environments…
A recent survey by GetApp reveals that U.S. consumers are increasingly frustrated with excessive advertisements. According to the 2024 Advertising Preferences Survey, 40% of American consumers unsubscribe from brand texts…
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