How To Add Mailchimp Form To WordPress?

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Mailchimp is a powerful email marketing tool used by businesses, bloggers, and marketers worldwide to manage and automate their email marketing campaigns. One of the most important features of Mailchimp is the ability to integrate sign-up forms on websites, allowing website visitors to join email lists and receive newsletters or promotional updates. For WordPress users, this integration is seamless and offers several ways to add Mailchimp forms to WordPress websites.

In this article, we will guide you step-by-step through the process of adding a Mailchimp form to a WordPress website. We will explain various methods, including using plugins, embedding forms directly, and customizing your Mailchimp forms for a more personalized experience.

Why Add a Mailchimp Form to Your WordPress Website?

Before diving into the methods of integrating a Mailchimp form, it’s important to understand why you should do so. Email marketing continues to be one of the most effective ways to connect with your audience, build relationships, and promote products or services. Mailchimp allows you to easily collect leads, segment email lists, and send targeted content to your subscribers.

By adding a Mailchimp form to your WordPress site, you are creating an opportunity to grow your email list directly from your website, giving you a powerful tool to increase engagement with visitors and ultimately convert them into loyal customers.

Method 1: Adding a Mailchimp Form Using a Plugin

WordPress offers a wide variety of plugins, and using a Mailchimp plugin is one of the easiest ways to add a Mailchimp form to your site. These plugins are designed to integrate seamlessly with your WordPress site, making the entire process of form creation and integration simple.

Step-by-Step Guide to Adding a Mailchimp Form via Plugin

1. Install the Mailchimp for WordPress Plugin: The first step is to install the Mailchimp for WordPress plugin. This can be done by logging into your WordPress dashboard, navigating to the “Plugins” section, and selecting “Add New.” In the search bar, type “Mailchimp for WordPress,” and click on “Install Now.” Once installed, click on “Activate” to activate the plugin.

2. Connect the Plugin to Your Mailchimp Account: After activating the plugin, you will need to connect it to your Mailchimp account. In your WordPress dashboard, go to “Mailchimp for WP” on the sidebar and click on “Mailchimp” under its settings. You will need to input your Mailchimp API key, which you can find by logging into your Mailchimp account, going to your account settings, and navigating to “Extras” and then “API keys.”

3. Create a Mailchimp Form: Once connected, go to the “Forms” tab in the plugin settings, where you can create a new sign-up form. You can customize this form by adding fields such as name, email address, and other custom fields as needed. You can also decide which list the form will add subscribers to. Customize the form to match your site’s design and user experience.

4. Add the Form to Your WordPress Site: After creating the form, the plugin will generate a shortcode for you. You can add this shortcode to any post, page, or widget on your website. Simply go to the page or post where you want the form to appear, paste the shortcode, and publish the content. Alternatively, you can add the form to a widget area by going to the “Widgets” section in the WordPress customizer and pasting the shortcode into a “Text” widget.

5. Test the Form: After adding the form to your website, it’s important to test it to ensure that everything is working correctly. Fill out the form as a visitor and check if the email address is properly added to your Mailchimp list. Also, verify that the confirmation email (if you have set up double opt-in) is sent to the subscriber.

Method 2: Embedding Mailchimp Forms Directly

If you prefer not to use a plugin, you can also embed Mailchimp forms directly into your WordPress site using the Mailchimp embed code. This method provides a simple solution and gives you more control over how the form appears on your site.

Step-by-Step Guide to Embedding a Mailchimp Form

1. Create a Mailchimp Form: Log in to your Mailchimp account and navigate to the “Audience” tab. Select the audience you want to collect subscribers for and click on “Signup forms.” You will be presented with several form types, including embedded forms, pop-up forms, and landing pages. Choose the “Embedded forms” option.

2. Customize the Form: Mailchimp allows you to customize the form’s appearance and the fields it includes. You can choose a simple form with just an email field or a more advanced form with additional fields like name, phone number, or custom fields. Make sure to select the options that fit your needs.

3. Get the Embed Code: Once you’ve customized your form, Mailchimp will provide you with an HTML embed code. This code can be copied to your clipboard and then pasted directly into your WordPress site.

4. Add the Embed Code to WordPress: In your WordPress dashboard, go to the page or post where you want the form to appear. Switch to the “Text” editor (not the Visual editor) and paste the embed code where you want the form to be displayed. You can also add this code to a widget by going to the “Widgets” section in the WordPress customizer and using a “Custom HTML” widget.

5. Test the Form: After embedding the form, visit the page on your website and test the form to ensure that it functions correctly and that subscribers are added to your Mailchimp list.

Method 3: Using Mailchimp Pop-up Forms

Pop-up forms are a great way to capture email subscribers on your WordPress website. These forms appear in a pop-up window, typically when a visitor has been on your site for a certain amount of time or when they are about to leave. Pop-up forms are attention-grabbing and can significantly increase your conversion rates.

Step-by-Step Guide to Creating Mailchimp Pop-up Forms

1. Create a Pop-up Form in Mailchimp: Navigate to your Mailchimp account and go to the “Signup forms” section. Choose the “Pop-up forms” option. Mailchimp provides a simple editor to customize the look and feel of your pop-up form. You can choose a background color, button text, and other elements of the form.

2. Set Trigger Conditions: One of the benefits of Mailchimp pop-up forms is the ability to set trigger conditions. You can specify that the form should appear after a visitor has been on your site for a specific amount of time, or after they scroll down a certain percentage of the page. This gives you control over when the form is displayed and ensures that it appears at the right time.

3. Get the Embed Code: Once the pop-up form is ready, Mailchimp will provide you with an embed code that you can copy. This embed code includes the necessary script to launch the pop-up on your website.

4. Add the Embed Code to WordPress: Just like with embedded forms, go to the “Text” editor of your WordPress page or post and paste the pop-up embed code into the appropriate area. Alternatively, you can add the code to the header or footer of your website using a plugin like “Insert Headers and Footers.”

5. Test the Pop-up Form: After embedding the pop-up form, make sure to test it by visiting your website. Check that the form appears when it’s supposed to and that it functions correctly.

Best Practices for Mailchimp Forms on WordPress

While adding Mailchimp forms to your WordPress website is relatively easy, there are some best practices to ensure that the form is effective and leads to high conversion rates:

• Make the Form Visible: Don’t hide your Mailchimp form at the bottom of the page. Place it somewhere that’s easy for visitors to find, such as in the header, sidebar, or as a pop-up.

• Keep It Simple: Visitors are more likely to fill out a form if it’s short and easy to complete. Keep the number of fields to a minimum. Only ask for the information that you really need.

• Offer an Incentive: Encourage users to sign up for your email list by offering something of value, such as a free ebook, a discount code, or exclusive content.

• Customize the Confirmation Message: After a user submits their information, display a custom thank-you message to acknowledge their subscription.

• Test Your Forms Regularly: Ensure that your forms are working properly and are capturing leads as expected. Testing periodically will also help you stay ahead of any issues.

Conclusion

Integrating a Mailchimp form into your WordPress website is an excellent way to grow your email list and engage with your audience. Whether you choose to use a plugin, embed the form directly, or opt for a pop-up form, Mailchimp provides various options to suit your needs. By following the steps outlined in this article, you can successfully add a Mailchimp form to your WordPress website and start collecting leads to improve your email marketing strategy.

No matter which method you use, remember that the key to a successful email list is providing value to your subscribers and building a strong relationship with them. Happy emailing!

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