Ovative Group, an independent media, measurement, and creative firm, has introduced EMRge™, touted as the most advanced marketing technology (MarTech) solution available today. As marketers grapple with increasingly fragmented data ecosystems, Ovative designed EMRge to provide brands with an integrated view of their performance, facilitating smarter marketing decisions and driving measurable business growth.
A Comprehensive Solution for Marketing Teams
EMRge allows marketing teams to plan, buy, measure, and optimize media with unparalleled precision and efficiency—all on a single, seamless platform. It brings together several essential media and measurement activities, including planning, operations, data syndication, testing, media mix modeling (MMM), and reporting. By integrating these disparate functions, clients using EMRge are experiencing profitable growth, with average increases of 10-15% in incremental revenue.
“EMRge is a transformational solution,” stated Dale Nitschke, CEO of Ovative. “In an era where platforms and data streams are more fragmented than ever, EMRge breaks down these silos, empowering marketers to achieve holistic performance improvements across revenue, customer engagement, and brand outcomes.”
A Decade and a Half of Innovation
The launch of EMRge is the culmination of 15 years of proprietary technology innovation at Ovative, an agency committed to a data-driven and customer-centric approach to transforming marketing measurement. The leadership team at Ovative, primarily consisting of former client-side and Fortune 500 executives, is dedicated to ensuring that the ongoing development of capabilities and tools addresses the evolving needs of clients. In fact, Ovative has recently tripled its investments in technology, with 25% of its workforce focused on building and delivering innovative products, including EMRge.
“EMRge signifies a new era in marketing operations. It’s not merely about having the right data; it’s about having it all in one interconnected and actionable place,” said Beth McKigney, Senior Vice President of Measurement and Technology Solutions at Ovative. “With EMRge, we equip our clients with the necessary tools to thrive in a constantly changing media landscape.”
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