San Diego, CA – Tealium, the largest independent and most trusted customer data platform (CDP), has been recognized as a Strong Performer in the latest Forrester Wave™: Customer Data Platforms for B2C, Q3 2024. This prestigious evaluation highlights Tealium’s capabilities and strategic achievements in mastering data connectivity.
Key Highlights from The Forrester Wave™
The Forrester Wave™ report evaluates leading CDP vendors for business-to-consumer (B2C) markets, and Tealium stood out for its “extensive partner ecosystem” that facilitates wide-ranging data and activation options. The report commends Tealium’s significant investment in research and development across all phases of CDP functionality, underscoring its commitment to delivering value to customers.
Tealium’s Ambitious Product Roadmap
Tealium’s product roadmap aims to expand data sources, including cloud data warehouses and zero-copy access. Enhancements will also be made in data matching, profile compilation, measurement and insights, zero-party data features, audience management workflows, and data monitoring capabilities.
“Our product roadmap is designed to navigate the complexities of the modern customer data landscape,” said Bob Page, Chief Product Officer at Tealium. He added, “By introducing features like consent orchestration and enhancing our real-time capabilities through the Tealium Moments API, we’re empowering organizations to deliver enhanced personalization and experiences at scale.”
This year, Tealium has rolled out several new innovations, including Tealium for AI, Tealium Moments, Tealium for Healthcare, and the Tealium Cloud Data Warehouse Partner Ecosystem.
A Dynamic Partner Ecosystem
Tealium’s vendor-neutral CDP is supported by a robust ecosystem of over 2,500 global technology and agency partners. This extensive partner network optimizes customer data value and creates new opportunities for activation and analysis, ultimately aimed at delivering personalized and data-driven customer experiences at scale.
Earlier this year, Tealium also announced a new Strategic Collaboration Agreement (SCA) with AWS, enhancing privacy-centric customer data solutions for its clients worldwide. Tealium is recognized as one of the first CDPs to provide seamless integration with Snowflake’s Snowpipe Streaming API.
Strong Consumer Consent Management Capabilities
The Forrester report highlights Tealium’s robust consumer consent management functionality, a comprehensive range of data ingestion and egress integrations, and balanced support for both known and unknown audience targeting. Tealium’s CDP enables organizations to enforce user privacy choices across various marketing and analytics tools. Furthermore, Tealium’s solutions are designed to assist global enterprises in complying with various regional and global consent regulations, including GDPR, CPRA, HIPAA, and ISO 27001 & 27018, along with SSAE18 SOC 2 Type I & II.
With its innovative solutions and strong commitment to customer success, Tealium continues to lead the way in the evolving landscape of customer data management.
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