Forrester Research (Nasdaq: FORR) forecasts a significant shift in enterprise strategy for 2025, predicting that a third of chief information officers at large enterprises will partner with chief data officers to drive AI-powered business growth. The research also highlights that 40% of regulated companies are expected to merge their data and AI governance programs to ensure alignment with business objectives and legal requirements. However, only 22% of global data and analytics decision-makers currently view data integrity and quality as major obstacles in their data initiatives. In response, Forrester has launched a new service, Forrester Decisions for Data, AI & Analytics, aimed at supporting data and technology leaders in making informed strategic decisions and scaling AI effectively.
Unveiled at Forrester’s Technology & Innovation Summit North America, the new Forrester Decisions service is designed to assist chief data, AI, and analytics leaders in developing competencies that align their data and AI strategies with business goals. The service offers guidance on:
Implementing Effective Data and AI Strategies: Strategies for integrating data and AI to achieve business objectives.
Architecting Advanced Data and AI Platforms: Building modern platforms and applications for data and AI.
Developing Governed Data and AI Products: Creating data and AI solutions with robust governance.
Leveraging Business Intelligence and Data Science: Utilizing data for informed decision-making.
Innovating with AI: Exploring advancements and applications of AI technologies.
Fostering an Adaptive Data Culture: Building a culture that embraces data-driven decision-making.
“For enterprises to drive AI innovation effectively, they need to establish a solid data foundation with clear business goals, implement strong data governance processes, and promote data literacy across the organization,” said Sharyn Leaver, Chief Research Officer at Forrester. “Forrester Decisions for Data, AI & Analytics provides leaders with essential research, tools, and frameworks to turn their data and AI initiatives into strategic imperatives and accelerate organizational growth.”
The new Forrester Decisions service offers a blend of research insights, tools, and continuous guidance to support clients in advancing their data and AI projects. Key research topics include establishing effective data and AI teams, understanding generative AI, the role of data governance in business insights, the advantages of generative AI, and architectural patterns for achieving data-driven business outcomes.
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