DonorDrive, a leading provider of advanced digital fundraising solutions, has announced a significant update with 20 major product enhancements aimed at enhancing revenue generation for nonprofit organizations. These updates introduce new donation workflows, advanced Donation Recovery™ features, improved ticket event functionality, and expanded mobile engagement options for fundraisers.
This development comes as nonprofits grapple with challenges such as elevated interest rates, rising costs of goods, and decreasing personal disposable income. According to the Giving USA Foundation, individual donations amounted to $374.4 billion in 2023, reflecting a 2.4% decline after adjusting for inflation.
Enhanced Donation Experience with Embedded Forms
Building on the success of its Embedded Donation Forms introduced in 2023, DonorDrive now offers an optimized giving experience designed to maximize conversion rates and allow for deeper brand customization. Nonprofits can now integrate their branding, utilize mission-driven imagery, encourage monthly donations, automate corporate gift matching, and gather detailed donor insights, including fund designations and tribute gift information.
The impact of these enhancements is already evident. For instance, the National Multiple Sclerosis Society implemented DonorDrive’s Embedded Donation Forms on its main website in February 2024. Within 90 days, the organization saw a 27.4% increase in revenue, a 20% conversion rate—exceeding the industry average of 16% as reported by M+R Benchmarks—and a 65% rise in donors covering processing fees. Jessica Michels, Director of Technical Product Management at the National Multiple Sclerosis Society, praised the new feature for its clean, trustworthy, and modern user experience.
Streamlined Event Management
DonorDrive has also upgraded its ticket event management capabilities, which supported over 1,600 events in 2023. New features include a refined ticket purchasing experience designed for higher conversion rates, guest checkout options, donation appeals integrated into the ticketing process, and marketing automation for personalized messaging at scale.
Boosting Mobile Engagement
The DonorDrive Charity Fundraising app now includes enhanced features to drive mobile engagement among peer-to-peer fundraisers. Fundraisers using the app raise $621 more on average compared to those who do not. The July 2024 update introduces nonprofit-branded home screen widgets, personalized QR codes for in-person donations, and customizable app icons and quick actions to streamline fundraising tasks.
Kasey Cuppoletti, Senior Vice President of Product at DonorDrive, emphasized the importance of adaptable technology in a fluctuating fundraising landscape. “As charitable giving faces downward trends, nonprofits need technology that evolves with the industry. We’re committed to working closely with our customers to meet their goals and leverage new technologies for impactful supporter experiences,” Cuppoletti said.
DonorDrive’s latest enhancements are poised to help nonprofits navigate the complexities of modern fundraising while deepening connections with supporters and driving significant revenue growth.
You Might Be Interested In
