New reports claim Google sales representatives provided suggestions to advertisers on YouTube that could enable targeting of minor users, despite company policies.
Some advertisers say they were informed targeting YouTube’s “unknown” user category, which lacks demographic data, may reach teenage viewers. This goes beyond a prior pact with Meta, according to sources.
Additionally, one source reported being advised on targeting 16-year-olds by disposable income through unknown profiles. Another alleged a major brand convinced Google to input its own teen-focused data.
Such practices jeopardize minors and contravene 2021’s ban on profiling YouTube users under 18 by traits like age. With strengthened privacy rules in development, concerns stem from insufficient enforcement.
While the appeal of accessing younger audiences remains strong, advertisers risk legal consequences and should avoid techniques potentially violating policies or standards of protection.
In response, Google stated unequivocally that personalizing ads for individuals below 18 is prohibited. The company will take actions to reiterate this message within sales departments.
However, the examples provided suggest preventative efforts thus far may have fallen short. Google faces addressing accusations reps contradicted rules intended to safeguard developing users.
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