Searches related to marketing degrees and careers have skyrocketed worldwide since the premiere of Netflix’s popular series “Emily in Paris” in late 2020, according to new data.
Lead generation firm Skyline Social found searches for “marketing degree” jumped 88.6% in the U.S. and 75.4% globally from October 2020 through August 2024. Interest in “marketing jobs” also rose 49% during this period.
In the U.S., searches for “marketing career” increased 82.1% following the show’s debut. CEO Ash Davis said “Emily in Paris” has become a global phenomenon, with research showing it was Netflix’s most-watched program last year.
However, viewers are pursuing more than just fashion inspiration from Lily Collins’ iconic on-screen style. The findings suggest audiences are eager to break into the marketing field this year.
Davis commented that while the romantic comedy-drama delighted audiences with its portrayal of life in Paris, it also “inspired the world of up-and-coming marketers.” With its fourth season set to premiere, the series continues fueling passions for marketing education worldwide.
As online interest in degrees, careers and positions in the industry have surged significantly concurrent with “Emily in Paris'” popularity, the data indicates the show may be a driving motivator for many seeking opportunities in marketing.
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