Blue Square, a prominent provider of digital signage solutions, has unveiled Blue Square X, a pioneering business unit dedicated to crafting immersive and unforgettable experiential technology solutions. Chanan Averbuch, an industry innovator, joins as the Director of Innovation to lead the charge in transforming the digital experience landscape.
Blue Square X responds to the escalating demand from global top-tier companies for engaging brand and employee experiences that leave a lasting impact. By moving beyond conventional signage, Blue Square X offers seamless integrations of technology, space, and content, redefining customer engagement as a fundamental element of success in today’s competitive environment.
Building on Blue Square’s legacy of innovation, Blue Square X provides a comprehensive range of services, including cutting-edge experiential technology design, content creation, integration, installation, and support. Through collaborations with a network of world-class architects, experience designers, fabricators, consultants, and technology vendors, Blue Square X delivers unparalleled experiential solutions that create immersive experiences in sectors such as real estate, museums, visitor centers, libraries, hotels, casinos, and entertainment venues.
Yitzy Shapiro, the founder of Blue Square X, emphasized the critical nature of customer engagement and employee experience in achieving success. He highlighted that traditional digital solutions often fall short, whereas Blue Square X is revolutionizing the industry by seamlessly blending technology with space and content, pushing the boundaries of imagination to create limitless wonder.
With over two decades of experience in the Audio Visual (AV) industry, Chanan Averbuch assumes the role of Director of Innovation at Blue Square X. Averbuch’s mission is to introduce data-driven and tech-centric solutions, particularly targeting markets lacking that “wow” factor. Having served as EVP of Primeview Americas for 13 years, where he led the development and sales of award-winning all-in-one LED Walls, Averbuch is recognized as a leader with a proven track record.
Averbuch’s focus on digital art and content-driven experiences has led to state-of-the-art installations across various industries, including professional sports venues, luxury hospitality, major events, corporate environments, media centers, telecommunications, real estate developments, and art exhibitions. Through his work with Blue Square X, Averbuch continues to break new ground, creating innovative and immersive experiences that captivate audiences.
Yitzy Shapiro expressed confidence in Averbuch’s ability to drive Blue Square X forward, stating that his leadership and expertise will be crucial in positioning the company at the forefront of the industry’s evolution. To stay updated on Blue Square X’s latest projects, interested parties are encouraged to follow the company on LinkedIn.
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