FullThrottle Technologies, LLC, a comprehensive first-party data-driven technology company aiding marketers in identifying, targeting, and evaluating audiences with a focus on privacy, has proudly announced its recent accolade. The company has been honored with the prestigious title of “Best Advertising Measurement Platform” in the 7th annual MarTech Breakthrough Awards program, hosted by MarTech Breakthrough, a renowned market intelligence entity recognizing excellence within the global marketing, sales, and advertising technology sector.
Steve Johansson, Managing Director at MarTech Breakthrough, highlighted fullthrottle.ai™’s unique position in the market, emphasizing its commitment to privacy-first practices and its ability to address multiple marketing challenges. Johansson noted the increasing sensitivity around data privacy and the struggle for marketers to balance performance with consumer concerns about data collection methods. He praised fullthrottle.ai™ for serving as a bridge between these realms, enabling marketers to engage effectively with their most valuable audiences while upholding stringent privacy standards.
Central to the platform’s success are its core technologies, underpinned by the company’s proprietary household-based identity resolution approach. This methodology empowers marketers to identify website visitors and seamlessly convert them into targetable households in real time. Additionally, a cutting-edge feature enhances media attribution capabilities, enabling businesses to accurately link media campaigns to real transactions with precision and transparency.
David Regn, CEO of fullthrottle.ai™, emphasized the platform’s foundation as a genuine first-party data platform, designed in anticipation of the growing significance of privacy-centric marketing practices. Regn underscored the platform’s avoidance of third-party methodologies, ensuring that marketing strategies remain ethical, efficient, and fully compliant with evolving privacy regulations. He expressed gratitude for MarTech Breakthrough’s recognition for the second consecutive year, affirming the company’s commitment to enabling measurable, sustainable success for its clients in an era marked by the transition to a cookieless future.
Beyond its capabilities in data identification and attribution, fullthrottle.ai™ offers an integrated marketing solution that streamlines audience generation and activation processes. Powered by AI, the platform’s buyerpropensity model delivers personalized messaging tailored to receptive audiences, while its content performance management feature offers businesses comprehensive insights into the impact of various marketing channels on real-world transactions. Looking ahead, fullthrottle.ai™ remains dedicated to fostering innovation and pushing the boundaries of marketing possibilities to ensure its clients maintain a competitive edge in the ever-evolving landscape of marketing and advertising.
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