Datasembly, a renowned provider of real-time product pricing, promotions, and assortment data, has introduced three groundbreaking market intelligence solutions aimed at empowering retailers and Consumer Packaged Goods (CPG) brands with unparalleled insights into pricing and promotional strategies.
The latest offerings from Datasembly encompass Competitive Promotional Intelligence, MAP Compliance, and a pioneering Digital Coupon solution, each designed to reveal crucial store-level data and competitive tactics. These innovative tools assist customers in fortifying their pricing and promotional approaches within an ever-evolving market landscape.
Lack of visibility into competitive promotions can lead CPG brands to make costly errors by either overspending and diminishing margins or reacting disproportionately due to incomplete market intelligence. Datasembly’s Competitive Promo Intelligence solution addresses these challenges by providing customers with weekly updates on competitors’ promotional activities at a granular level. This enables brands to track changes and make comparisons against past promotional periods by retailer, brand, manufacturer, and category, offering a comprehensive understanding of competitive promotions’ timing and duration.
Dan Vanchieri, President at Datasembly, emphasized the significance of a swift and comprehensive view of competition at the product level, stating, “Through this launch, Datasembly offers the only real-time, fully shareable competitive promo intelligence, powered by more than 12 billion weekly observations.” This data equips retailers and CPG brands with actionable insights to make informed decisions and maintain competitiveness in the dynamic retail environment.
A prominent chocolate manufacturer attested to the value of Datasembly’s insights: “We have to be efficient with our trade dollars, and Datasembly is a critical resource to help us do just that, providing insight into what is actually happening on the shelf and what retailers are executing for our products and competitors.”
In collaboration with Opella North America, a leading brand manufacturer, Datasembly developed its MAP Compliance solution to proactively address pricing execution issues in real time at the store level. This tool enables CPG brands to prevent MAP violations promptly, safeguard customer relationships, and manage retailer expectations on competitors’ violations, thereby guiding retail behavior effectively.
Furthermore, Datasembly’s Digital Coupon solution offers real-time, UPC-level intelligence to enhance retail execution and provide valuable competitive coupon insights. A top Over-the-Counter (OTC) manufacturer praised this solution as a game-changer, offering critical insights into promotions at the UPC level.
By offering a comprehensive view of programs as they launch, Datasembly’s solutions empower CPG brands and retailers to optimize program performance with key details such as timing, eligible UPCs, redemption limits, and offer descriptions, enabling them to effectively engage consumers and enhance program efficacy.
Ben Reich, CEO and Co-founder of Datasembly, highlighted the growing importance of Digital Coupons in post-pandemic consumer engagement, emphasizing the need for a swift and comprehensive understanding of competition and retail execution. With the launch of the industry-first Digital Coupons solution, Datasembly aims to simplify the optimization of these programs for CPG brands and retailers, facilitating enhanced consumer engagement and market performance.
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