Google has announced the phasing out of the older version of its Structured Data Files (SDF), specifically SDF v6, within Display & Video 360, its enterprise-level advertising platform. This transition has significant implications for advertisers and partners reliant on SDF v6, necessitating a migration to newer versions to ensure continued seamless operation.
Why It Matters:
The discontinuation of SDF v6 directly impacts users of Display & Video 360, underscoring the importance of transitioning to updated formats to avoid service interruptions.
Key Details:
Deprecation Date: SDF v6 will be deprecated on April 30, 2025.
Migration Requirement: Users are required to shift to SDF v7 or higher before the stipulated deprecation date.
Migration Assistance: Google has provided a comprehensive migration guide to facilitate the transition from v6 to v7 seamlessly.
What’s on the Horizon:
Following April 30, 2025:
Automatic Updates: Default versions for partners and advertisers will be automatically updated to v7.
Error Handling: API requests utilizing SDF_VERSION_6 will result in a 400 error post-deprecation.
Support Mechanisms:
To aid users in the migration process, Google has introduced a new Display & Video 360 API Technical support contact form to provide guidance and assistance during the transition period.
The move to retire SDF v6 signifies Google’s commitment to enhancing its advertising platform’s efficiency and aligning with evolving industry standards. Advertisers and partners are encouraged to proactively migrate to newer SDF versions in preparation for a smooth and uninterrupted experience within Display & Video 360 beyond the deprecation deadline of April 30, 2025.
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