Impact, the leading partnership management platform, has unveiled impact.com/advocate, a new customer referral marketing solution designed to help brands build authentic connections and manage all their partnerships seamlessly on a single platform. This customizable solution empowers brands to engage customers with personalized referral programs, fostering loyalty and driving new customer acquisition.
Impactadvocate enables brands to create flexible, automated referral marketing programs that are easy for customers to use and manage. The platform aims to streamline customer referral marketing, which is known for enhancing customer advocacy, community building, and attracting new customers in the discovery phase.
This launch comes at a critical time when consumer trust in traditional advertising is at an all-time low, while trust in personal recommendations is soaring. Research indicates that over 90% of people seek online reviews before making a purchase, and 88% value recommendations from friends and family over other channels. Additionally, impact.com found that 86% of consumers consider recommendations and reviews crucial in their purchase decisions, compared to just 2% who find traditional ads influential.
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