Acxiom, a global leader in customer intelligence and marketing technology, has appointed Keith Camoosa as Chief Product and Technology Innovation Officer and Ankur Jain as Chief Cloud and Data Modernization Officer. These new roles are aimed at transforming Acxiom’s offerings and accelerating growth for its clients by delivering advanced, scalable solutions.
The announcement follows Interpublic Group’s (IPG) strategic integration of Acxiom with KINESSO, combining their data and marketing technology operations under the guidance of KINESSO Global CEO Jarrod Martin.
Camoosa, who will report to Martin and collaborate closely with Acxiom’s Chief Operating Officer John Watkins, is tasked with shaping product vision and driving technology modernization. He will leverage KINESSO’s expertise in campaign design and Acxiom’s marketing technology and strategic partnerships. Camoosa’s extensive experience includes executive positions at Warner Media, IPG Mediabrands, and Dentsu International, where he was the first Chief Addressability Officer. His tenure at Warner Media involved overseeing data products and platforms, and at IPG Mediabrands, he launched AMP, a significant audience marketing platform.
Jain will work under Camoosa to lead the transformation of Acxiom’s product and data engineering. With over two decades of experience in big data, analytics, AI, machine learning, and cloud computing, Jain joins Acxiom from Merkle. At Merkle, he spearheaded the cloud-first strategy and forged key partnerships with Google Cloud and Amazon Web Services, driving data modernization and cloud migration for Fortune 1000 companies.
Jarrod Martin emphasized the importance of these appointments: “Keith and Ankur will usher in a new era for Acxiom. The merger with KINESSO sets the stage for a reinvention of data and technology integration, fundamentally enhancing brand-customer interactions.”
Camoosa expressed his excitement about the role: “Returning to IPG, I am eager to drive Acxiom’s next phase of innovation and work with the industry’s best to deliver cutting-edge solutions that elevate our clients’ marketing strategies.”
Jain also shared his enthusiasm: “Joining Acxiom is an exciting chance to rethink public cloud and AI applications to develop advanced marketing solutions, revolutionizing industry practices.”
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