Frequence, a leader in advertising sales automation and workflow software, has unveiled a new suite of features aimed at advertisers targeting live and streaming sports programming. These features include comprehensive reporting, omnichannel campaign tactics, and precise zip code-level targeting.
As per Parks Associates, 89% of U.S. households subscribe to at least one streaming video service, with 30% of all fans having paid for a subscription to watch sports over the past year. Frequence’s new sports features allow advertisers to precisely target these engaged audiences wherever they watch their favorite sports.
“Sports fans are a highly desirable audience for advertisers due to their enthusiasm and engagement with the content,” said Matt Robles, VP of Product at Frequence. “Our new features enable marketers to target, engage, and optimize their campaigns, driving top-tier ROI across various inventory sources.”
Research indicates that advertising directed at sports fans is particularly effective for businesses in the auto, healthcare, education, physical therapy, and hospitality sectors. Such advertising performs best when integrated with other digital channels, like display and social media, as part of an omnichannel campaign.
“Advertising and sports have always been closely linked because the connection between fans and their favorite athletes boosts awareness and ROI,” said Tom Cheli, CEO of Frequence. “With our new sports features, we provide advertisers with powerful tools to reach their audiences at moments of peak awareness and recall, adding tremendous value.”
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