Bing is rolling out a new generative search experience that merges its search results with advanced language models to create a novel type of search result page. This updated feature promises to enhance the user experience by integrating AI-generated elements with traditional search results.
Jordi Ribas, CVP and Head of Engineering and Product for Copilot and Bing, shared his enthusiasm about the development: “I’m excited to introduce an early look at Bing’s new generative search experience. By blending the capabilities of large and small language models (LLMs and SLMs) with Bing’s search results, we aim to deliver a more engaging and efficient user experience. This represents a significant advancement in our AI-powered search evolution.”
Understanding Bing’s Generative Search
Microsoft describes this new search experience as a fusion of Bing’s established search results with the analytical power of LLMs and SLMs. The system interprets user queries, examines vast amounts of information, and dynamically curates content into an innovative AI-generated layout designed to better address user intent.
What to Expect
The updated search results page features several AI-driven components. A screenshot reveals a layout that includes a document index, summary answers, traditional search results on the right, source citations for AI-generated answers, and related sections.
For example, a search for “How long can elephants live” showcases a page where AI-generated information complements standard search results, providing a comprehensive overview with clear links and source citations. Similarly, a query about “What is a spaghetti western?” generates an AI-curated summary detailing the film subgenre’s history, key examples, and additional resources.
Current Status and Future Plans
This generative search feature is currently being tested with a select group of users. Microsoft noted, “We are gradually rolling out this feature, collecting feedback, and refining the experience before a broader release.”
Implications for Users
The integration of AI into search could potentially impact traffic to sites from Bing Search. While Microsoft anticipates that this approach will increase the number of clickable links in search results, the actual effect may vary depending on the type of query. As AI continues to shape search engine dynamics, staying informed about these changes is crucial for optimizing your online presence.
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