Omnicom Media Group (OMG) India has proudly announced its attainment of Meta’s Marketing Science certification, marking a significant industry milestone as the first agency in India to achieve this recognition. Additionally, the agency has secured a second badge for Media certification, further cementing its position as a leader in digital expertise within the region.
These certifications highlight OMG’s proven proficiency in leveraging Meta technologies across platforms, reinforcing its commitment to advancing digital capabilities.
Central to OMG’s strategy is its focus on maximizing the impact of media spending on revenue and long-term business growth for its clients. Utilizing a strategic ROI-based planning approach and leveraging Omni, its data orchestration platform, OMG empowers marketers with precise decision-making capabilities while maintaining a strategic perspective. The addition of the Marketing Science certification enhances OMG’s digital capabilities in media decisioning and optimization across its agencies OMD, PHD, and Hearts & Science.
In today’s competitive landscape, data-driven creativity and precise planning are more crucial than ever for marketers and clients alike. Marketing Science enables OMG to develop data-driven marketing strategies aligned with business objectives, enhancing decision-making effectiveness, maximizing ROI, and driving sustained growth.
Emphasizing the significance of these certifications, Kartik Sharma, CEO of Omnicom Media Group India, remarked, “Digital leadership, client trust, and talent are our pillars of success. These certifications underscore our commitment to upskilling our workforce and strengthening our network’s capabilities to deliver effective solutions for our clients.”
Gaurav Jeet Singh, Head of Agency Business for Meta (India), commented, “At Meta, we are dedicated to advancing India’s digital economy through learning and skilling initiatives. The Certified Company Program plays a crucial role in this vision, empowering agency partners like OMG to unlock substantial value for their clients. We congratulate OMG on this achievement and look forward to their continued success.”
As OMG celebrates these milestones, it remains steadfast in maintaining the high standards that earned it these certifications, while anticipating future achievements in the evolving digital landscape.
Related topics:
