Affiliate marketing is a performance-based strategy where affiliates earn commissions by promoting others’ products. They drive traffic or sales through tracked links, receiving a percentage of revenue generated from their referrals.
Business-to-business (B2B) marketing teams are rapidly integrating artificial intelligence (AI) and machine learning (ML) into their strategies, according to a recent Forrester study titled “The State of Artificial Intelligence and…
SEKO Logistics, a leading global logistics provider, has announced a strategic partnership with Loop Returns, a prominent post-purchase platform that specializes in optimizing returns, exchanges, and reverse logistics for thousands…
SHEIN, a leading fast-fashion retailer, has launched a lawsuit against Chinese online marketplace Temu, accusing it of severe breaches including counterfeiting, trade secret theft, and intellectual property infringement. In its…
Automotive OEMs have long aspired to replicate the seamless, no-haggle customer experience famously associated with Apple. However, this quest often overlooks the complexities inherent in the vehicle research, purchase, and…
Searches related to marketing degrees and careers have skyrocketed worldwide since the premiere of Netflix’s popular series “Emily in Paris” in late 2020, according to new data. Lead generation firm…
Blue Square, a prominent provider of digital signage solutions, has unveiled Blue Square X, a pioneering business unit dedicated to crafting immersive and unforgettable experiential technology solutions. Chanan Averbuch, an…
Qsic, a leading AI-powered in-store audio retail media platform, has announced a substantial increase in its operations across North America. The company’s performance in the second quarter has been exceptional,…
FullThrottle Technologies, LLC, a comprehensive first-party data-driven technology company aiding marketers in identifying, targeting, and evaluating audiences with a focus on privacy, has proudly announced its recent accolade. The company…
Datasembly, a renowned provider of real-time product pricing, promotions, and assortment data, has introduced three groundbreaking market intelligence solutions aimed at empowering retailers and Consumer Packaged Goods (CPG) brands with…
The digital advertising sector is undergoing a transformative phase marked by the imposition of stringent privacy regulations. With 19 state privacy laws currently in effect and more on the horizon,…
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