Affiliate marketing is a performance-based strategy where affiliates earn commissions by promoting others’ products. They drive traffic or sales through tracked links, receiving a percentage of revenue generated from their referrals.
In the digital era, social media has emerged as a powerhouse for marketing strategies, transforming the way businesses connect with their audiences. Among the various marketing techniques, affiliate marketing has…
Incremental, a prominent provider of neutral retail media measurement solutions, has announced a global partnership with Skai, a leading omnichannel advertising platform specializing in walled garden media. This collaboration aims…
Placements.io, a frontrunner in advertising sales, operations, and revenue management software, has announced a strategic partnership with Advisr, an AI-powered sales operating platform. This collaboration aims to streamline the pre-sales…
A recent study by HubSpot reveals that a significant majority of businesses in Singapore are facing challenges with data quality and technological integration, hindering their effective use of artificial intelligence…
In a significant move, eBay is implementing a bold strategy in select markets, particularly the United Kingdom and Germany, aimed at encouraging users to list their pre-owned items, including luxury…
Ovative Group, an independent media, measurement, and creative firm, has introduced EMRge™, touted as the most advanced marketing technology (MarTech) solution available today. As marketers grapple with increasingly fragmented data…
Vantage, the orchestration layer for retail and commerce media, has announced that its comprehensive retail media platform, previously in limited release, is now available to all retailers aiming to strengthen…
XR Extreme Reach (XR), a global technology company, has joined forces with The Female Quotient (The FQ), an experience and media company dedicated to advancing gender equality in the workplace,…
San Francisco, CA – Redbird, a pioneering technology company, has officially launched its AI chat platform designed to address the challenges enterprise organizations face in utilizing chat-based approaches for business…
San Diego, CA – Tealium, the largest independent and most trusted customer data platform (CDP), has been recognized as a Strong Performer in the latest Forrester Wave™: Customer Data Platforms…
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