As concerns over data privacy grow, Google Ads has unveiled plans to update its data management practices by limiting historical account information access. Beginning on November 13th, the platform will retain advertising performance and account details for 11 years when retrieved via its API.
The policy adjustment aims to align Google’s data handling with strengthening industry standards around defined retention windows. It will impact all record types available through the API, like metrics, billing and past reports.
While most users likely won’t require changes, long-term advertisers relying on trend analysis over 11+ years may need to adjust strategies. The update won’t return account information predating the request by more than a decade.
Specifically, data pulled through GoogleAds.Search or GoogleAds.SearchStream generated prior to November 2033 won’t be viewable. Google recommends those with such needs save important records beforehand.
The company’s notification permits marketers depending on comprehensive archival data for specialized processes to take preventative steps. While the change affects few overall, communication of shifts in information management enables affected groups to prepare.
Privacy awareness is growing, prompting technology corporations to clearly outline information lifespans. Advertisers should examine implications for individual campaigns to guarantee ongoing optimization and oversight abilities.
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