DealerOn, a leading provider of website and sales and marketing technology for automotive dealerships, has announced its acquisition of Sincro, the automotive dealership solutions division from Ansira. The financial details of the transaction have not been disclosed.
This acquisition allows DealerOn to integrate Sincro’s advanced technology offerings into its existing suite of high-quality products and services. As a result, the company will be able to provide dealerships with an even more comprehensive array of digital tools, enhancing capabilities in areas such as website management, vehicle inventory, advertising, retailing, and search engine optimization (SEO).
“We are excited to unite these two companies, both of which have established themselves as leaders in digital marketing for OEMs and dealerships, and both possess substantial technological capabilities,” said Ali Amirrezvani, co-founder and CEO of DealerOn. “Our shared commitment to delivering competitive advantages and exceptional service in a challenging retail landscape positions us to advance the next generation of automotive retail technology that dealers depend on. We warmly welcome the Sincro team and its customers into the DealerOn family and look forward to the promising opportunities ahead.”
Paul Tibbitt, CEO of Ansira, expressed confidence in the acquisition, stating, “DealerOn has proven itself to be a driving force for growth in the automotive sales and marketing software industry. The Sincro division is made up of top-tier talent and proprietary technology that will thrive as part of the DealerOn platform. It was essential to find an environment where both the team and technology can excel, and I believe DealerOn is the perfect fit. As part of the DealerOn brand, Sincro will continue to offer the dedicated service customers expect while leveraging DealerOn’s cutting-edge technology platform to provide a more robust set of sales and marketing tools for dealership success.”
The acquisition encompasses automotive tier three customers, with Ansira maintaining its long-standing commitment to supporting its automotive OEM and tier two clients across various industries. Additionally, Ansira serves a diverse range of verticals, including high technology, beverages, financial services, quick-service restaurants, telecommunications, travel and hospitality, insurance, home services, and manufacturing.
Canaccord Genuity Group Inc. acted as the exclusive financial advisor to Ansira during this transaction.
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