Beginning in November, Google Ads will implement stricter regulations under its Circumventing Systems policy, with a particular focus on the Gambling and Games sector.
Key Changes: Advertisers in this sector holding a Gambling and Games certification will be required to undergo recertification if there have been significant changes to their business since their initial certification.
Why It Matters: This update necessitates that any substantial changes to an advertiser’s product offerings, regulatory compliance, or licensing be reported. Non-compliance could lead to immediate suspension of the advertiser’s Google Ads account.
Details: Recertification is mandatory for material changes such as alterations in product offerings that deviate from the original certifications, shifts in regulatory compliance, or updates to licensing status. However, changes related to an advertiser’s address or payment methods do not require recertification.
Bottom Line: Google Ads is intensifying its enforcement of compliance in the Gambling and Games sector. Advertisers must ensure their certifications are current to avoid severe consequences, including potential permanent suspension of their Google Ads accounts.
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