In a recent update, Google has granted a grace period for the phasing out of commission-based bidding in Hotel Ads campaigns, with the revised deadline now set for February 20, 2025.
The significance of this extension lies in affording hotel advertisers additional time to acclimate to the impending changes, facilitating a smoother transition and the strategic implementation of new bidding methodologies to maintain seamless campaign performance.
Key Takeaways:
Existing Hotel Ads campaigns utilizing commission-based strategies will remain operational until February 20, 2025.
The window for commission reconciliation (per stay) will be open until November 30, 2025.
Preparation Guidelines:
Proactively shift current campaigns to alternative bidding strategies prior to the specified deadline.
Explore the potential of establishing new Performance Max campaigns tailored for travel objectives.
Strategize and prepare for the reconciliation process concerning any outstanding commissions to ensure a streamlined transition.
By offering this extended grace period, Google aims to provide hotel advertisers with the necessary flexibility and time to adjust their strategies effectively, ensuring a seamless transition away from commission-based bidding in Hotel Ads campaigns.
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