mPulse, a prominent leader in Health Experience and Insights technology, has recently disclosed impressive year-over-year revenue growth and annual recurring revenue (ARR) expansion across all sectors of its operations. This success coincides with mPulse’s establishment of a groundbreaking category in the digital health realm: Health Experience and Insights.
After a series of strategic acquisitions and in-house innovations spanning four years, mPulse has amalgamated a distinctive set of technologies to define the new digital health category known as Health Experience and Insights (HXI). This integrated platform incorporates health portals, predictive analytics, and omnichannel engagement capabilities, catering to diverse population needs, enterprise digital strategies, and performance objectives. By prioritizing rich consumer insights, HXI empowers advanced personalization through AI analytics, optimizing every facet of the consumer health journey.
Bob Farrell, CEO of mPulse, underscores the industry-wide issue of “point solution fatigue” in healthcare and emphasizes the company’s pioneering approach to health engagement. By delivering unparalleled personalized experiences, mPulse aims to bridge the gap in the industry, setting a new standard in digital health. The company’s suite of data and engagement products enables health plans to enhance consumer engagement strategies, driving performance and delivering a seamless health experience.
mPulse’s HXI offerings establish a connected digital experience data layer that centralizes and standardizes experiential, demographic, health status, and predictive risk data. By focusing on consumer-centric data, mPulse’s Decision Point Predictive Analytics are augmented, laying the groundwork for sophisticated digital engagement strategies.
According to Mark Emkjer, former CEO of WebMD Health Services, the necessity for health plans to provide consumer-centric experiences is imperative for remaining competitive. Yet, many operate with siloed data and outdated technology, hindering their ability to adapt to consumer needs effectively. mPulse’s innovative health insights and experience capabilities fill this gap, creating a robust ecosystem where centralized consumer insights drive integrated digital experiences, enabling advanced enterprise engagement strategies.
Sanjeev Sawai, mPulse’s Chief Technology Officer, stresses the importance of a robust data system to power advanced engagement capabilities. By integrating health portals, predictive analytics, and omnichannel engagement, mPulse is pioneering an industry-first move. Health plans leveraging the HXI ecosystem gain access to advanced AI and machine learning-powered engagement strategies, delivering a fully personalized digital experience seamlessly.
In a bid to further enhance their offerings, mPulse has launched Measures, a new functionality within its Decision Point Insights product as part of the HXI ecosystem. Measures empowers health organizations to visualize plan performance across key quality measures such as NCQA HEDIS®, Medicare Star, CAHPS®, and HOS, allowing for detailed performance breakdowns across various stratifications.
Through its advanced engagement capabilities, mPulse continues to support leading health organizations, driving improved performance across essential digital programs. Noteworthy successes include a significant improvement in Health Outcomes Survey Star Ratings and enhanced HEDIS performance across various lines of businesses.
mPulse’s upcoming conference, Activate2024, scheduled for September 24-25 in Dallas, promises to be a significant event in the healthcare industry. With a focus on “From Insights to Intervention: Creating Consumer-Centric Digital Experiences,” the conference will bring together healthcare executives dedicated to digital health activation, consumer experience innovation, and predictive health analytics. For more information about the event, visit the official website.
This article highlights mPulse’s transformative impact on the digital health landscape through its pioneering HXI technology, setting a new standard for consumer-centric healthcare experiences and engagement strategies.
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