The Pistol has been appointed to elevate NannyGranny’s visibility in the domestic market through an expanded strategic marketing and creative partnership. This development marks a significant extension of The Pistol’s previous involvement with NannyGranny, a collaboration that began at the company’s inception.
Under this new arrangement, The Pistol will take on a broader role, overseeing NannyGranny’s marketing strategy, media relations, creative direction, and web development. This expansion is a testament to The Pistol’s successful track record in digital marketing and its expertise in nurturing the growth of emerging start-ups.
NannyGranny provides a platform for “Nanny Grannies”—predominantly female retirees who wish to remain active and earn additional income. Many older Australian women, having dedicated their lives to unpaid caregiving roles, find themselves in need of financial support in retirement. Through NannyGranny, these experienced caregivers can showcase their skills and connect with families seeking assistance.
Paige Kilburn, co-founder of NannyGranny, expressed appreciation for The Pistol’s contribution since the company’s launch. “We are incredibly fortunate to have The Pistol team on our journey,” Kilburn said. “From the outset, they have shared our enthusiasm for building a community of women supporting women. Their adaptability has been invaluable as we’ve grown, offering support in development, web analytics, communication strategies, and growth planning.”
Kilburn added that the alignment of values was a key factor in their choice of The Pistol as a marketing partner. “We sought a partner whose ethos matched ours, and The Pistol’s reputation for elevating fast-growing businesses was a perfect fit. I’m eager to continue our collaboration as we advance NannyGranny.”
Jaime Nosworthy, CEO of The Pistol, highlighted the agency’s admiration for the Kilburns’ entrepreneurial spirit. “From the beginning, we were struck by Paige and Warren Kilburn’s innovative approach. NannyGranny stands out as a groundbreaking force in the tech sector, addressing a significant market need by connecting families with a growing pool of experienced women seeking meaningful employment.”
Nosworthy praised NannyGranny’s mission to assist women across various life stages, particularly those who may face financial challenges. “We are proud to support a business committed to improving the lives of women at different phases of their lives. NannyGranny’s vision aligns with our passion for working with pioneering businesses.”
The Pistol’s appointment follows a series of new business acquisitions, including partnerships with Brandbank Group, Vitasoy, Riparide, and DECJUBA.
NannyGranny, which operates nationwide, continues to expand its services beyond childcare to include housekeeping, elderly companionship, grocery shopping, and dog walking. The company’s growing presence is particularly noted in Victoria, NSW, and Queensland.
The new appointment is effective immediately, marking a continued commitment to advancing NannyGranny’s mission and impact.
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