In a significant stride towards enhancing digital identity in Africa’s burgeoning Web3 ecosystem, Unstoppable Domains, the premier provider of onchain domains with over 3.9 million registered domains, has partnered with Africarare, Africa’s leading mixed reality platform, to launch the .ubu top-level onchain domain. This collaboration aims to integrate African cultural values into the blockchain-powered digital economy.
The .ubu domain is inspired by Ubuntu, an African philosophy emphasizing community and interconnectedness, often encapsulated by the phrase “I am because we are.” This concept underpins a digital identity that is both uniquely individual and connected to the wider African and global Web3 community.
Combining Unstoppable Domains’ technology with Africarare’s expertise in the African digital landscape, .ubu domains will enable users to send and receive cryptocurrencies and NFTs seamlessly, reducing errors associated with traditional crypto wallet addresses. By integrating with over 865 applications, .ubu domains lower the barrier to blockchain use, fostering a unified digital identity across various platforms.
“Our partnership with Africarare transcends technology. It embodies our shared vision of breaking barriers and leveraging technology to deliver next-level experiences to communities worldwide,” stated Sandy Carter, COO of Unstoppable Domains. “The .ubu domains not only simplify digital interactions but also celebrate Africa’s rich cultural heritage in the global digital landscape. Together, we’re empowering users to embrace Web3 confidently, creating a more accessible digital future that spans continents.”
Africarare, an AI-powered mixed-reality environment set in Ubuntuland on the Ethereum and Polygon blockchains, enables users to create, experience, and monetize content across retail, education, brand activation, art exhibits, concerts, film festivals, meetings, and games.
The .ubu domains will serve as unique digital identifiers within Ubuntuland, facilitating seamless interactions in social experiences and play-to-earn games. They will also streamline transactions using Africarare’s native UBU token, symbolizing unity, empowerment, and collective progress.
“Integrating .ubu domains into Africarare elevates our mixed reality platform, offering enhanced utility for the UBU token and excellent interoperability with other Web3 environments,” said Mic Mann, CEO and Co-founder of Africarare. “We’re excited to partner with Unstoppable Domains on this project, as it aligns with our vision of celebrating African creativity and onboarding more users into Web3. Together, we’re building an inclusive internet of the future, promoting financial empowerment and expressive freedom.”
Like other addresses issued by Unstoppable Domains, .ubu onchain domains will be available as non-fungible tokens (NFTs) minted on the Polygon blockchain, ensuring full ownership and control by users. These domains will enhance interactions within Africarare and the broader cryptocurrency ecosystem, serving as gateways to unique digital profiles and identities.
As new partners of Unstoppable Domains, Africarare joins the ranks of other Web3 companies, including Blockchain.com, in strategizing and applying to the upcoming Internet Corporation for Assigned Names and Numbers (ICANN) general Top-Level Domains (gTLD) application round. The aim is to create Web2-Web3 domain “twins,” enabling users, brands, and companies to leverage the best of both worlds and maximize the power of Web3 domains within the traditional Internet space. If successful, the .ubu domain will join iconic ICANN-registered gTLDs like .com, .net, .org, .biz, and .info.
You Might Be Interested In
